Enterprise Public Welfare：
2024 BIG EVENTS
“Moon Child Home” Support for Children with Albinism
At the 2023 National Albinism Conference held in Xi’an, Shaanxi, organized by the charity “Moon Child Home,” Mistine participated as a caring corporate partner. The brand donated sunscreen products to Moon Child Home and provided a specialized UV LOOK camera to visually demonstrate the effectiveness of sunscreen application before and after use. Through this child-friendly, visual approach, Mistine educated the children on the importance and proper application of sunscreen, taking meaningful action to help them “shield from the sun” with scientific sun protection.
Mistine “Charity Forest Planting Project”
In April 2024, thansk to the abundant rainfall in Gansu, Mistine launched a public welfare forest planting project aimed at supporting post-earthquake reconstruction. This initiative focuses on helping the affected areas restore their ecosystems and protect biodiversity.
2024 Italy Beauty Expo
In 2024, the 55th COSMOPROF Beauty Expo was held as scheduled at the Bologna Exhibition Center in Italy. This premier global beauty event welcomed participants from 69 countries, over 3,000 companies, and attracted 240,000 attendees. Mistine made its second appearance at the expo, showcasing its star products, and for the first time, was shortlisted as a finalist for the prestigious "Beauty Oscars" COSMOPROF Awards in the makeup category, marking a proud milestone of recognition for the brand's excellence.
2024 Mistine Brand Ambassadors Announcements
March 2024: Officially announced Zhao Lusi as Mistine’s sunscreen ambassador.
July 2024: Appointed Zhang Hao as Mistine’s youth ambassador.
Mistine x WATERBOMB Music Festival
As the exclusive title sponsor of the 2024 WATERBOMB Hong Kong event, Mistine made a major splash with over 360 million online impressions and an on-site audience of more than 25,000. With the hashtag #WaveWithMistine, Mistine dominated the summer outdoor scene, teaming up with this leading music festival IP to create a major marketing sensation.
Mistine’s Tmall Annual Brand Membership Day featured a major campaign
“Sunbathing with Confidence,” gaining over 300 million impressions across the web. This initiative positioned Mistine as the top brand in member engagement for the year, ensuring comprehensive visibility and impact among loyal consumers.
2024 Limited-Edition Makeup Collection Boom
Bringing consumers a constant stream of exciting new products, Mistine’s Valentine’s "Love Reversal" collection made a splash, reaching Top 2 on Tmall’s new lip gloss rankings. The spring "Peach Blossom Wishes" collection, created in collaboration with a celebrity makeup artist, became a hit with its vibrant peach blossom look. The 520 "Straight to My Heart" collection, promoted through a dedicated live-stream by brand ambassador PP Krit, sparked high engagement and excitement domestically and internationally.
Mistine x Li Jiaqi: Thailand Encounter Season 2
Creating a Super Influencer IP, this collaboration fueled a dual growth in brand reputation and ROI for Mistine. Through multidimensional creative content that broke through traditional boundaries, Mistine executed a diverse media campaign with million-level reach across various platforms and prominent media coverage. The campaign achieved over 600 million total impressions and 720,000 interactions, showcasing the brand’s widespread influence.
Activities:
Endorsement events:
On March 18
Second International Photobiology Summit
the Second International Photobiology Summit opened in Shanghai, focusing on the scientific frontiers, innovative applications, and market trends in the sunscreen industry. The summit aimed to provide insights and recommendations for high-quality development in the sunscreen sector. Hosted by the Shanghai Pharmaceutical Association's Cosmetics Committee and organized by Mistine, the summit saw Mistine unveil its upgraded biological sunscreen ingredient, Taremi Plus®, and launch its global R&D innovation strategy. Mistine also introduced this year’s new sunscreen products, delivering advanced sun protection for diverse scenarios with enhanced efficacy and skin feel.
August 25 to 29, 2024
Participation in the International Photobiology Conference:
From August 25 to 29, 2024, the 18th International Photobiology Conference was held in Perth, Australia. As a prestigious academic event in the field of photobiology, this conference brought together leading researchers, scholars, and industry experts from around the world, serving as a key platform for presenting and discussing the latest research findings and technological advancements. Topics covered ranged from environmental photobiology to photodynamic therapy and innovative applications in 21st-century photobiology, offering participants expanded opportunities for global collaboration.
Mistine’s R&D Director, Zhang Tao, and Chief Dermatology Consultant, Professor Jean Krutmann, were invited to attend and delivered significant presentations on advanced topics, such as phototherapy and skin health. Their participation underscored Mistine’s leadership in research and innovation within photobiology and photomedicine, while also enhancing the brand’s influence and professional image on the global stage. Through their unique insights and innovative approaches, Mistine is set to infuse new energy into the academic body of photobiology, fostering deeper international collaboration and exchange.
September 1, 2024
Shenzhen Joint Laboratory Inauguration Ceremony
On September 1, 2024, an inauguration and signing ceremony for a joint laboratory was held at the Chinese University of Hong Kong (Shenzhen) between BWC and the university. Together, they established the "BWC - CUHK (Shenzhen) Warshel Joint Laboratory for Skin Health and Active Molecule Innovation" to explore the mechanisms of natural active ingredients (or compounds).
Looking ahead, the laboratory will focus on cutting-edge AI computational biology as a research method. By utilizing an AI bio-platform, it aims to precisely identify skin action targets, deeply investigating core targets for melanin inhibition, antioxidation, and anti-aging. Through the exploration of "AI + ingredient targeting," the lab seeks to develop a more advanced "photobiological sun protection system," offering a comprehensive solution of "outer layer protection, middle layer repair, and deep layer damage resistance."
October 14 to 17, 2024
Participation in the IFSCC Conference:
From October 14 to 17, 2024, the 34th International Federation of Societies of Cosmetic Chemists (IFSCC) Conference was held in Brazil, where international beauty brand Mistine showcased three groundbreaking scientific achievements: the Taremi Anti-Oxidant and Anti-Aging Peptide, 577PRO, and Supermolecular Bakuchiol.
As one of the largest and most influential conferences in global cosmetic R&D, the IFSCC gathers cosmetic scientists, technical experts, entrepreneurs, scholars, and industry leaders from around the world to share their latest research and discuss industry trends. Mistine, an invited guest at the conference, stood out among over 900 submissions, with one of its research papers presented on the IFSCC stage. Sharing the platform with industry giants like L'Oréal and Shiseido, Mistine demonstrated its outstanding contributions to cutting-edge research as a global "dark horse" in the field.
Endorsement events:
2023 BIG EVENTS
December, 2022
MISTINE "Photobiology" Sun Protection System Launched
"Photobiology" sunscreen system provides targeted solutions by studying the damage of different wavelengths of sunlight to different depths of the skin, from the epidermal layer, to the cellular layer, to the dermal layer. Not only does it provide sun protection, but it also repairs unseen light damage to the deeper layers of the skin, effectively "stifling" photodamage at its inception.
This system is developed by a Chinese research and development team under the honorary guidance of Nobel Prize in Chemistry laureate Professor Arieh Warshel and has been fully implemented in the new launches of sunscreen collection under the MISTINE brand.
February 18, 2023
MISTINE Co-organized the International Summit on Skin Photobiology
MISTINE's Skin Photobiology International Summit is a significant event focused on the field of skin photobiology and sun protection. It aims to drive innovation and development in related research and products, enhancing the brand's competitiveness within the global industry. The summit also conveys MISTINE's commitment to continuous exploration and research, empowering its products with scientific knowledge, and leading the industry's development with more professional products.
July 6, 2023
MISTINE and SGS Established a Joint Laboratory for Sunscreen Testing
On July 6th, the jointly established "Sunscreen Testing Joint Laboratory" by MISTINE and SGS was officially launched in Hangzhou, China. SGS, a globally leading inspection, verification, testing, and certification company with a 150-year history, utilizes advanced technology to provide comprehensive analysis and testing for products. The establishment of the Sunscreen Testing Joint Laboratory reflects MISTINE's commitment to continuously optimize and iterate products, aiming to create more and better sunscreen products for users in China and around the world.
July 23, 2023
MISTINE Jointly Proposes Sunscreen Cosmetics Industry-Normative Development Initiative
MISTINE, together with Shanghai Pharmaceutical Profession Association Cosmetics Professional Committee, Shanghai Skin Disease Hospital, Beijing Daily Chemical Association, and Beauty Evolution, jointly organized the Sunscreen Cosmetics Industry- Normative Development Forum. This forum brought together various professional forces from the industry to lead the public in fostering a scientific understanding of sunscreen. Top dermatologists, scientists, professors, scholars, and researchers from both domestic and international skin science fields gathered to discuss the development standards of sunscreen products, scientific concepts of sun protection, and emerging trends in sun protection.
September 4 – 7, 2023
MISTINE at IFSCC International Federation of Societies of Cosmetic Chemists
The IFSCC conference is dedicated to releasing cutting-edge developments in cosmetic science and high-level research and development technologies globally. It is acclaimed by researchers as the "Nobel organization" of the cosmetics industry. research gap of Chinese skin type. At the 33rd conference, MISTINE presented two major innovative research achievements, including TaremiTM, an exclusive sunscreen ingredient that is more suitable for Chinese skin types and doubles the effectiveness of photoprotection, as well as an anti-blue light active compound that focuses on blue light protection and fills the research gap in Chinese skin types. These were unveiled at the IFSCC conference. MISTINE will engage in discussions and exchanges with thousands of cosmetic companies and scientists worldwide at IFSCC. In the future, it will also use the platform to showcase the brand's research achievements and capabilities to the world.
November, 2023
MISTINE Participated in the Development of China's First Human Testing Method for Cosmetic Antioxidation
MISTINE participated in the development of China's first Human Testing Method for Cosmetic Antioxidation, which involves conducting scientific and evidence-based tests on real human skin. This initiative aims to propel the development of cosmetic efficacy research into a new era and uphold the brand's pursuit of scientific sun protection.
Charity events:
June, 2023
MISTINE x NEVER’S FAMILY: Protecting the Oceans in Cities
MISTINE, in collaboration with the Never’s Family, organized parent-child activities where children, guided by teachers, explored the mysteries of the ocean and created collages depicting their imagined ocean world.
September, 2023
MISTINE x LE YANG CHARITIES: Seed Science and Education for Tibet Program
MISTINE teamed up with LE YANG CHARITIES to delve into the lives and classrooms of children in high-altitude areas. By utilizing scientific testing and engaging lectures, they provided educational sessions to children on skin sun protection and the mysteries of nature and the human body. This effort aimed to empower children to "fear no sun and chase the light," nurturing their inner strength for growth and development. The MISTINE Highland Seed Scholarship aims to educate children in Tibetan areas about sun protection, donate sunscreen products, and support their educational journey.
DR. AMORNTHEP DEROJANAWONG FOUNDATION
Continuing efforts to clean beaches, plant coral, and release marine animals contribute to the conservation of the marine ecosystem.
With You There Is Strength
Rushing to aid the disaster-stricken areas in Zhuozhou, Hebei Province and Gansu Province, purchased millions of essential items, and delivered them directly to the frontlines of the disaster, which were 700 kilometers away, supporting a total of two towns and sixteen villages with essential supplies.
Activities:
March 16, 2023
MISTINE at Cosmoprof Worldwide Bologna
On March 16th, the 54th edition of Cosmoprof Worldwide Bologna, Italy's leading beauty fair, was held at the Bologna Exhibition Center as scheduled. This edition attracted renowned beauty companies from around the world. Among them, MISTINE made its first surprising appearance with its full range of product lines, showcasing customized base makeup products tailored for the international market. This further underscores MISTINE's determination for global expansion and received praise from attendees at the show.
April 20 – 21, 2023
MISTINE x Douyin Super Brand Day: Springtime Tracing Sparkle Party
MISTINE partnered with Cai Xukun to create the Springtime Tracing Sparkle Party, calling on fans to go out and enjoy the spring together, chasing the light. The event featured a fusion of Thai-style charm and youthful vibes, including interactive activities, product trials, and the unveiling of new base makeup products.
April 26, 2023
MISTINE × Li Jiaqi: Qi’s Adventures in Thailand
Landed in Times Square, New York, Leicester Square, London and MBK Mall, Thailand.
MISTINE teamed up with Li Jiaqi to launch the Qi’s Adventures in Thailand event, aiming to showcase the brand's features through interactive fun. Li Jiaqi's participation added more highlights to the event, creating a unique and vibrant brand promotion feast.
August 27, 2023
MISTINE x BKPP: MISTINE 35th Anniversary Party
